Accepting 2 engagements this quarter

Your financial
co-founder for small
US-listed public companies.

SEC reporting, audit readiness, fractional CFO, and crisis finance. Senior-partner work that holds up in front of your auditor, your board, and the SEC. Without the Big 4 rate, or the empty seat on your team.

A senior partner does the work. And signs every deliverable, to one standard.

A living map of what we solve. Tap any node for the tools & partners.

$50M+
Capital raised across registered offerings & private placements
10 yrs
Leading finance and accounting for a US-listed public company
0
Restatements, late filings, or audit qualifications
2
Markets run first-hand. US & India
ASC 606 RevenueASC 842 LeasesASC 718 Stock CompASC 805 Business CombinationsASC 326 CECLASC 815 DerivativesReg S-KReg S-XSOX 404PCAOB StandardsForm 10-KForm 10-QForm 8-KS-1 / S-3ASC 606 RevenueASC 842 LeasesASC 718 Stock CompASC 805 Business CombinationsASC 326 CECLASC 815 DerivativesReg S-KReg S-XSOX 404PCAOB StandardsForm 10-KForm 10-QForm 8-KS-1 / S-3
Who we help

If you're in this seat, you'll recognize yourself.

Small public companies sit in the hardest seat in finance. Too small for a tier-one CFO, too public to wing it. Deadlines don't move, and the auditor still calls on a Friday with one more question.

Sub-$500M US-listed companies

NYSE American, Nasdaq small-cap, OTCQB or OTCQX. Where Big 4 doesn't show up and boutique shops leave juniors to learn on your dime.

Pre-IPO, 6–18 months out

SOX gap analysis, the S-1 financial section, audit-firm selection, and a PCAOB-readiness diagnostic before bankers run a process.

The CFO is the CEO. Or the controller just left

The technical accounting that has to ship is sitting on someone's desk and nobody owns it. Bring in a senior pair of hands without a full-time hire.

Late or delinquent filings

An NT 10-Q or NT 10-K already filed, a Form 15 risk on the horizon, or a delinquent filer trying to get current and stay there.

An SEC comment letter or material weakness

A live comment letter that needs answering, or a disclosed material weakness where remediation hasn't started, and the next 10-K is on the calendar.

Complex accounting & cross-border ops

Warrants, convertible notes, PIPE, embedded derivatives, stock comp, and US + India entities whose books agree with no one.

Situations we handle

What actually lands on a Friday afternoon.

"We filed an NT 10-K and the clock is running."
Delinquent-filer cleanup. We reconstruct, draft, and get you current before a Form 15 risk becomes real.
"The SEC sent a comment letter."
We categorize every comment, draft the responses, and coordinate with your auditor before you reply.
"We're uplisting to Nasdaq."
Governance, financials, and disclosure brought to listing standard. And kept there after.
"The auditor raised going concern."
Disclosure, cash-runway analysis, and a remediation narrative that holds up in the 10-K.
"It's our first PCAOB audit."
PCAOB-readiness diagnostic, workpaper structure, and a clean hand-off so the audit doesn't stall.
"We disclosed a material weakness."
A remediation plan that actually moves. Scoped, evidenced, and audit-defensible.
"We just changed auditors."
New-auditor transition: re-document positions, rebuild the PBC list, and get the new firm what it needs without restarting from zero.
"Our CFO needs to build the team and systems."
Stand up the close calendar, the chart of accounts, and the controls. And support the people running them day to day.
"We need our books clean enough to raise."
Diligence-ready financials and a data room that survives investor and lender scrutiny.
How we compare

Big 4 advisory vs. boutique CFO shop vs. Unfolding Values.

A direct read for the company deciding who to bring in.

DimensionBig 4 advisoryBoutique CFO shopUnfolding Values
Who does the workPartner sells, juniors deliverMid-level on retainer; partner unavailableA senior partner leads every deliverable
Rate for senior-level work$650–$1,200 / hr$350–$600 / hrFlat retainer or fixed-fee project
Public-company seat experienceAudit-side onlyVaries, often none10 years leading finance and accounting for a US-listed public company
Time to engaged (comment letter)2–3 weeks scoping + SOW7–10 daysHours. Handshake start, paper follows.
Minimum engagement$75K+$25K+ or 12-mo lock-inMonth-to-month. No lock-in.
Cross-border US + India depthOutsourced to local affiliateRareNative. The founder runs both
Typical monthly commitmentProject-based, large teamsSet retainer, varies~15–40 hrs/mo, scoped to the work
What the first 90 days look like

From delinquent filer to current. The typical path.

1
Week 1

Triage

Source manifest, gap list, and the honest read on what it takes to get current.

2
Weeks 2–4

Reconstruct

Rebuild the records, reconcile to source, resolve the technical accounting.

3
Weeks 5–8

Draft & file

Statements, MD&A, and footnotes drafted, cross-checked, and filed on EDGAR.

4
Weeks 9–12

Audit & sustain

Coordinate the audit, close the loop, and set the calendar so you stay current.

Eleven services · one operating principle

Every engagement led by the senior partner.

Not a leveraged team of juniors with a partner's logo on the deck. A senior partner does the work, and signs every deliverable to one standard, every time.

Fixed price. Pay online. No sales call.

Pre-Filing QC Review from $1,500 · Fully-Managed 10-Q $7,500/qtr · India-US Diagnostic $2,500. And Unfolding Equity at $720/month.

Free tools · no signup

Try the work before you ever email me.

Free, no-signup tools built from the filing seat. Every item tied to the standard behind it. The checklists are free on purpose: they're the easy part. What you hire me for is what happens when one flags a problem. The judgment, the fix, and the filing that holds.

Watch a tool work · 10 seconds

10-Q Disclosure Assessment

Flagship

62 sections across Reg S-X, Reg S-K, and interim US GAAP, scoped to your company profile. Every citation validated against primary sources. Full readiness report, free on screen.

Run the assessment

10-K Disclosure Assessment

Flagship

The annual-report companion. Signatures, Reg S-K, Reg S-X, controls, the works.

Open the checklist

SEC Filing Deadline Calendar

New

Enter your fiscal year end and filer status, get every 10-K, 10-Q, and proxy deadline for the next 15 months, with weekend rolls and NT extension dates. Download as a calendar file.

Build your calendar

MD&A Flux Explainer

New

Paste two comparative P&L periods, get instant variance math plus AI-drafted MD&A explanations that never invent a driver.

Explain your variances

Cash Runway & Going-Concern

New

Project 12+ months of cash from your issuance date and walk the ASC 205-40 two-step: substantial doubt, then whether management's plans qualify to alleviate it.

Assess going concern

Revenue Recognition ASC 606

New

Walk a contract through the ASC 606 five-step model, from identifying performance obligations to allocating the transaction price and timing recognition.

Work the five steps

Lease Accounting ASC 842

New

Classify a lease and compute the right-of-use asset and lease liability under ASC 842, with the amortization schedule and journal entries laid out.

Build the schedule

Annual Meeting & Proxy Timeline

New

Back-plan every proxy and annual-meeting date, from record date and mailing to the DEF 14A filing and Rule 14a-8 shareholder-proposal deadlines.

Map the timeline

Segment Reporting ASC 280

New

Identify operating segments, apply the quantitative thresholds, and determine your reportable segments and required disclosures under ASC 280.

Test your segments

The full free tool suite

SEC filing checklists, technical-accounting workups (ASC 606, 842, 230, 280, convertible debt, related-party), controls, and founder tools. All free, no signup.

Browse all free tools
New · for private founders

Founder tools that earn their place. Not another runway calculator

Tools that do what a Google search can't: the SAFE Dilution Simulator models stacked post-money SAFEs + the option-pool shuffle so you see the dilution single-SAFE calculators hide. Plus India GST & income-tax on current law. Each shows its method and gives the CFO read. No signup.

Open founder tools
Unfolding Values phoenix mark
Why a phoenix

The founder who rose from the ashes. And the ones still in the fire.

The phoenix is the founder who has been through the fire and learned to fly. Most of the companies we work with already have everything they need to rise. The product, the market, the team. What they're missing is someone who has done it before, standing beside them through the hard part.

So we protect the spark when it's vulnerable, fuel the flame when it's scaling, and help direct the fire when it's ready to lead a market. You don't need to be told you'll fly. You need someone in the room who knows the way out of the ashes.

Rohit Goel, founder of Unfolding Values
Founder

Rohit Goel. The CPA who actually sat in the seat.

Ten years leading finance and accounting for a US-listed public company, after starting as a contractor to a listed company. Controllership, SEC reporting, and the technical accounting that has to be right. Structured $50M+ in capital. Zero restatements, zero late filings, zero audit qualifications. Through every audit-committee cycle.

Founders kept calling for exactly this. Senior public-company finance, without a full-time hire or Big 4 rates. So Unfolding Values was built as a firm around a standard, not a personality: senior-partner work on every file, never a junior with a partner's logo on the deck.

US CPA MBA · IIM Ahmedabad 10 years · US-listed public company finance US + India · run first-hand Zero restatements · zero late filings
Case studies

How we read the filings behind the headlines.

Every major accounting failure left a trail in the disclosures. If you knew where to look. We break down the ones that mattered, because that's the same pattern-recognition we bring to your filings.

Built for companies listed on NYSE AmericanNasdaqOTCQBOTCQX

References from completed engagements available under NDA. EDGAR links to filings I've led. Shared on request.

No pitch attached

Need a financial co-founder in your corner?

Tell us your ticker and what's on your plate. We work best with founders who aren't afraid of change. Who want the real problem fixed, not a binder of recommendations. If we're the right fit, we'll say so; if we're not, we'll tell you that too. Email us. A real person reads every one.