How-to guide

How to use the Profitable but Broke Diagnostic

Profit on paper, empty bank account? Your cash is trapped somewhere. This finds it. Here's how, with three examples.

You can be profitable and still run out of cash — because profit isn't cash. This diagnostic finds where your money is trapped: receivables, inventory, capex, or debt repayment.

What this tool does

You enter your profit and balance-sheet movements; it shows where profit turned into something other than cash, so you can free it up.

Who it's for

Founders and operators confused by a healthy P&L and an unhealthy bank balance.

How to use it — step by step

  1. Enter your profit. What the P&L says you made.
  2. Enter working-capital changes. Receivables, inventory, payables movements.
  3. Add capex and debt. Asset purchases and loan principal repaid.
  4. Read where the cash went. The gap between profit and cash, itemised.

How to read your result

Profit becomes cash only after working capital, capex, and debt principal. The biggest trapped-cash culprit for growing businesses is receivables and inventory — chase those first.

Worked examples

The same tool behaves differently depending on what you put in. Here are 3 situations.

Receivables ballooning

Inputs: Sales up, collections slow.

What the tool shows: Shows profit trapped in unpaid invoices.

What to do: Tighten collections and terms before anything else.

Inventory buildup

Inputs: Cash tied up in stock.

What the tool shows: Shows profit sitting on the shelf.

What to do: Reduce order sizes; match stock to demand.

Loan principal

Inputs: Repaying debt principal.

What the tool shows: Explains cash leaving that never hits the P&L.

What to do: Plan cash around the repayment schedule.

Common questions

How can I be profitable but broke? Profit isn't cash — working capital, capex, and debt consume it.

What's the usual culprit? Receivables and inventory in growing businesses.

What fixes it fastest? Collect faster, hold less stock, and time debt around cash.

A helpful estimate, not a guarantee. This tool works only off the numbers and assumptions you enter — it can't see your whole picture. Use it to get oriented and pressure-test your thinking, then sanity-check the big calls with an advisor. It isn't financial, tax, or legal advice.